Interview: How to Pivot in 2021

I truly enjoyed this interview by Kristin Kirui-Case of the Educating your Money Podcast. We talk about how to pivot in 2021. We discuss the 3 pillars of business, as well as how to add to the bottom-line. And we chat on how business owners are working to maintain relationships in the virtual world.

Kristin Kirui-Case is also the owner of MattNik Bookkeeping Services. She has built her business via networking – both in person and virtually.

Video Snip on LinkedIn about the Podcast

The Educating your Money Podcast has amazing information in every episode. Interested in more episodes ? Listen directly using this link! Thanks for listening to this episode.

3 Pillars of Business

Activities that make money. These are the offerings from the business which bring revenue into the business. Typically these are:

Pillar 1 – Operations
  • Products
  • Services
  • Solutions
  • Any task which directly produces income
Pillar 2 – Marketing

Getting the word out about your business. And how people find out about your business. Items such as:

  • Website
  • Advertising
  • Networking
  • Activities which add customers
  • How clients follow your sales pipeline
  • And much more!
Pillar 3 – Administration

Working on your business. Tasks which make business work and work better. Usually the last reason people got into business. Theses are:

  • Bookkeeping and Accounting
  • Scheduling social media and blog posts
  • Personal and Professional Development
  • Website/social media maintenance
  • Typically the tasks business owners avoid

Video discussion of How to Pivot in 2021 with Krista & Kristin

Want more on how to pivot?

To learn about the 3 pillars, download the worksheet using this link. And be sure to review and fill it out for your business. Once you have determined your pillars and tasks, then do a time audit. A time audit is writing down how you are spending your time.

Once you have done a week of time auditing, take a look at which items you are focusing on in each pillar. Are there tasks which you are avoiding? For more on scheduling success, check out this blog post.

How balanced are the 3 pillars? Which activities are in each pillar? Are there tasks in each pillar? This is a great way to see where you business could grow; especially by identifying activities being avoiding… ultimately outsourcing those activities.

Want help with determining which actions fit into each pillar? Looking for insights into how your activity is limiting your productivity?

Use the button below to schedule a chat to find out more. And I would love to talk to you about balancing your business. And helping you continue to pivot throughout 2021!

Let's schedule your success