A personal crew chief for business

Let us help you drive your business to success
Business is like a race - so many things are similar, yet every lap is different, which makes every day in business exciting.
Krista Crotty, Founder


As an entrepreneur, best-selling author, Trainer & Master Practitioner of NLP, Krista Crotty leads business owners and entrepreneurs to success and beyond. As the “Business Crew Chief”, she helps businesses during the idea/start-up phases, through the growth phase to the evolution phase.

Combining her formal training in mechanical engineering and production/operations management, with over 25 years of motorsports experience, she gives an exciting perspective of business and how constant change helps one keep on track with the ever-changing 21st century. Just as a lap on the race track is the same, yet different each time it is taken, so is the day to day life of an entrepreneur and business owner.

From her corporate experience, Krista understands first-hand the business world and the evolution phases of an entrepreneur. Throughout her life, she has used her determination, perseverance and understanding to help people.

Successes (and failures) in business and motorsports exposed her strengths and weaknesses; allowing Krista to evolve and learn along the way. One of her truest passions is helping business owners and entrepreneurs find their passion and turn it into profits.

Krista and the services offered are exemplary.  The standards applied to each set made it all seem easy.  All aspects they helped with helped me and – more importantly – my team feel secure in our plan and outcomes.

Client 12-hour Business Accelerator - Services Company

Who we
crew with

Established Businesses

With experience as a cornerstone of our business, we love working with established businesses which have experienced a growth spurt – and are looking for assistance in adjusting to their new activities and capacities.


From daydreaming to designing to deployment, VBStrategists excels at helping those just getting started understand the business owner mindset and activities needed for success.


These are the dreamers – they can see the potential, feel the excitement – and occasionally get stuck in these states.  VBStrategists helps entrepreneurs better monetize ideas, programs and services. 

Maybe you?

Wondering if we’re a fit?
Hearing the starting grid call?
See the potential and want help igniting it?

Get to know us!

Get the latest from the Blog

How are you shifting?

#75DaysofShift – Round 2

Krista – the #BusinessCrewChief – is at it again! She started Round 2 of the video series #75DaysofShift. This series started on March 1st and

Read More »

Business Accelerator

Wondering where to take business in these times? Ready to pivot and unclear as to how?

Project/Service Intensive​

Have an idea? What help to develop an idea? Want to develop an action plan?  Ready to follow your passion?

Business Builders Course

This 12-week course is focused on rolling up one’s sleeves and digging in to develop a business idea, products and services.

Keynote Speaking

Looking for inspiration for your group or large gathering? Please consider Krista Crotty as an option.  Linking Motorsports to business is inspirational and interactive! 

Personal services tuned specifically for you

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